Petra Monaco

hey there, I’ve got a quick update for you this week, nothing fancy, just a little moment to share what’s been happening behind the scenes. First things first… We have a giveaway winner 🎉 Congrats to lmaher — I’ll be reaching out shortly with the details! This week in the studio… I’ve been spending time working through new patterns and leaving them a bit unpolished because the best work comes when you don't rush the process. Right now, I’m leaning into: simple, repeatable motifs earthy,...

Hey there, This one started with something I’ve been noticing more and more lately. How much of the real work happens before there’s anything obvious to show for it. Not in the finished piece. Not in the sale. Not in the launch. In the shaping. In the decisions nobody sees. There’s been a quieter kind of momentum in the studio. Less “what can I release next?” and more “what am I actually building?” That has felt like a very different question. Especially after writing last week about Your...

hey there, We’re halfway through the rooster towel giveaway. Which means two things: You still have time People are going to start rushing in at the end If you meant to enter and didn’t… this is your nudge. 👉 Enter here It’s a simple piece, but that’s kind of the point, something you can actually use, not just look at. I’ll be doing a new product every month, but this one closes soon. Winner gets announced May 3. Cheers, Petra P.S. Over the next few weeks, you’ll start to see some changes as...

hey there, There’s a moment in almost every creative project where the excitement wears off, and the questions get loud. You know the one. You’ve invested time, energy, maybe money. You’ve made changes, second-guessed the name, wondered if the whole thing was a detour disguised as a dream. And then maybe… something tiny happens. A first sale.A first yes.A first sign that what you’re building might actually have legs. I’ve been thinking a lot about that lately, because I had one of those...

hey there, I decided to start something new this month. Each month, I’m giving away one product featuring my designs. Something real. Something you’ll actually use. This month, it’s a rustic rooster kitchen towel, inspired by farmhouse mornings, scratchy fields, and a little bit of chaos (because… chickens). It’s lightweight, functional, and not one of those towels you’re afraid to touch. 👉 Enter here to win If you’ve been around my work for a while, you know I don’t do mass-produced,...

hey there, It’s April, and here’s something I didn’t expect to say this year. I didn’t set any goals. No word of the year. No carefully mapped-out plan. No moment in January where I declared who I was becoming and how I was going to get there. Just… nothing. And surprisingly, everything is still moving. For a long time, I believed that goals were the structure holding everything together. That if I didn’t define where I was going, I’d drift. That progress required clarity, direction, and...

Hey there, This one started with a question I’ve asked myself more times than I’d like to admit. Am I doing it again? That moment where you’ve already gone all in. You’ve built the thing, invested the time, learned what you needed to learn, and put it out into the world. And then, about a month or two in, you start to feel that slight misalignment. Not enough to quit, but enough to notice. Here’s where I started: I went into this thinking that if I showed up consistently and followed through,...

hey there, A week ago, I had surgery. And the weirdest part is… it doesn’t feel like I did. There’s no big emotional moment. No dramatic shift. Just small reminders that I need to slow down. Like not being able to lift Remi (which he strongly disagrees with), or catching myself before I move too fast. I’m up. I’m moving. I’m taking the dogs out every couple of hours, but I am also sitting a lot, and this has been a bigger adjustment. I’m used to doing, kinda always on the go, being out on the...

Hey there, So this one didn’t start on the trail. It started in a recliner, which is not exactly where I usually get my best ideas. Normally, it’s movement, dogs, dirt, and a little bit of chaos. This time, it’s been stillness whether I like it or not. And the idea I had about “I’ll just rest for a bit and then get back to normal,” and what actually showed up this week? Not even close to the same thing. Here’s where I started: I went into this thinking recovery would be pretty...